We chose this segmentation method because form all of the types of market segment it’s the one that we think is complete and why is that, well demographic segmentation is biased on studying human community in terms of size, density, location, age, gender, race, occupation, and some more statistics. After we part the Dutch population the process of targeting began, and our target group was myopic students in between 16 and 25 because of that our positioning strategy is penetration because is the best option to add costumer values, and because our target group are young people who usually pseudo’t have that much of incomes we can’t harm our product so high. And our product strategy is that is a knowing d rink, for all types of people.If you want to! get a full essay, cut back it on our website: OrderEssay.net
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